Creating a positive image of the industry and enhancing consumer confidence.

Maintaining high standards of ethics and governance.

Promoting awareness of the role and benefits of life insurance.

Organizing structured and proactive discussions with Government, lawmakers and regulators.

Conducting research in life insurance, publish monographs and contribute to development of
the sector.

Acting as forum of interaction with other organizations of the financial services sector.

Playing a leading role in insurance education, research, training and conferences.

Providing help and guidance to members when necessary.

Be an active link between the Indian life insurance industry and the global markets.